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Scratch-and-sniff print

Scent coupons, scent cards, scented DM's, scratch-and-sniff stickers and much more...

Scratch and sniff cards provide additional attention value to printed matter in today’s competitive consumer market. Research by Sanoma indicated that scented scratch and sniff (or rub and sniff) cards and advertisements resulted in the increase of 36% of product purchase, whereas the repeat sales numbers after the first purchase increased by 18%.

Scent the Brand is specialised in the following scented printing matter:

  • Scent cards and leaflets in all shapes and sizes
  • Scent coupons
  • Scented direct mailings
  • Scented packaging
  • Scents in newspapers (through heatset and coldset printing)
  • Scent in (glossy) magazines
  • Scents in books
  • Scent stickers (also on packagings)
  • Scented coasters (scratch-and-sniff)

The most commonly used printing technique for scented print is sheet fed offset. Scent the Brand uses top notch Heidelberg printing presses with up to 10 ink ducts. This enables us to print up to 10 different scratch and sniff (rub and sniff) scent surfaces per side.

Scent cards and all of our other scented printing matters are safe from as well a consumer perspective as from a production point of view. Pure perfume is being encapsulated on water bases until it forms microscopic droplets. The scent is only being released when pressure is being applied to the scent spot by scratching or rubbing. Scent cards can stay intact for multiple years.


Scented printing matter

Imagine the following. A discount coupon with 5 brand specific scratch-and-sniff spots and a unique barcode which customers can scan at the register of the supermarket or drug store for discount.

Scratch-and-sniff coupons for 50% discount

With 2 Robijn Home. Convertable at Albert Heijn for 50% discount.

Scent stickers (also on packagings)


Scratch and sniff scented stickers with endless possibilities, materials, scents and shapes.

Smell, buy & receive a free EU plain ticket

Scratch-and-sniff savings card with a coconut sunscreen scent. The back featured a savings layout. Customers received a stamp for every €100 spent. At €500 a free plain ticket to a EU destination was handed out.

Bundled scented shelf strips

One-by-one tearable scent strips with 3 different scent spots, attached to supermarket shelves and product displays.

The possibilities - Scent cards

  • 99% of the readers smell a removable rub-and-sniff scent coupon / scent card. 
  • 36% of the readers thereafter purchases the product.
It is safe

Scent cards and stickers comply to all necessary safety requirements for consumers.

Every scent

We integrate every imaginable scent and perfume into scented printing matter.

Every circulation

We produce scent cards from 250 pieces up to multiple millions.

All shapes possible

We can produce scent cards and stickers, as well as the scent spots, in every imaginable shape.

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