Scratch and sniff cards provide additional attention value to printed matter in today’s competitive consumer market. Research by Sanoma indicated that scented scratch and sniff (or rub and sniff) cards and advertisements resulted in the increase of 36% of product purchase, whereas the repeat sales numbers after the first purchase increased by 18%.
Scent the Brand is specialised in the following scented printing matter:
The most commonly used printing technique for scented print is sheet fed offset. Scent the Brand uses top notch Heidelberg printing presses with up to 10 ink ducts. This enables us to print up to 10 different scratch and sniff (rub and sniff) scent surfaces per side.
Scent cards and all of our other scented printing matters are safe from as well a consumer perspective as from a production point of view. Pure perfume is being encapsulated on water bases until it forms microscopic droplets. The scent is only being released when pressure is being applied to the scent spot by scratching or rubbing. Scent cards can stay intact for multiple years.
SCENT THE BRAND
Imagine the following. A discount coupon with 5 brand specific scratch-and-sniff spots and a unique barcode which customers can scan at the register of the supermarket or drug store for discount.
This photo depicts one of the ink ducts of the printing press containing scented ink of a leading washing detergent brand.
Scent cards and stickers comply to all necessary safety requirements for consumers.
We integrate every imaginable scent and perfume into scented printing matter.
We produce scent cards from 250 pieces up to multiple millions.
We can produce scent cards and stickers, as well as the scent spots, in every imaginable shape.