Consumers love smelling washing detergents, fabric softeners, scent diffusers and soaps before purchasing it. Point of Sale scent testers enable customers to do so in an attractive and convenient way together with the benefits of providing valuable attention value and memory value. In most cases both on an conscious as an unconscious level.
Point of Sale scent testers are mountable to the shopping shelves of a.o. supermarkets, drug stores, perfumeries and clothing stores. We provide safe and vandal-proof custom mounts for the shelfs of all large retail stores and supermarket chains.
Scent the Brand produces various Point of Sale techniques with which consumers can be seduced to test new and existing product scents instore:
Scent the brand
Increase the attention and memory value of your product(s) directly at the shop shelfs where buying decisions are being made. Scent testers and Scent buttons are also ideal to enhance purchase incentives.
How can POS and POP scent testers stimulate your product and brand?
Consumers will look at your product range at first since it stands out.
Consumers will remember your product either consciously or unconsciously, because of the increased attention value.
Consumers will be much more inclined to buy your product on the spot after smelling and testing it on the shop floor where the buying decisions are made.
Sensorial instore cues that stand out are bound to be rememberd better and quicker by consumers.