The nose is our only sense that has a direct connection with the olfactory cortex in the human brain, where emotions, memories and pleasure are being stored. All other stimuli perceived by seeing, hearing, tasting and feeling are being filtered by the ‘thalamus’ before they can even reach the human brain. Who believes consumers make 100% rational choices is wrong. The nose is the highway to our emotions. You always remember what you have smelled. Either consciously, either uncousciously. From a marketing point of view very interesting.
Scent marketing at Scent the Brand implies target group and result oriented scented marketing ideas and products. For all aspects of your (inter)national marketing campaigns and activations.
Scent marketing at Scent the Brand also implies that we dig deeper into the DNA of your brand and its marketing campaigns from a sensorial point of view. Who is your demographic target audience? Which promises does your brand make? How are the other four senses being stimulated within the marketing campaigns? Which scent and perfume applications are a seamless fit to the above?
scent the brand – iNTERNATIONAL SCENT COMMUNICATION INNOVATORS