The nose is our only sense that has a direct connection with the olfactory cortex in the human brain, where emotions, memories and pleasure are being stored. All other stimuli perceived by seeing, hearing, tasting and feeling are being filtered by the ‘thalamus’ before they can even reach the human brain. In other words, consumers always experience and remember olfactory stimuli (scents and perfumes). Either consciously, either uncousciously. Summarized: our nose is the highway to consumers’ emotions.
Scent marketing at Scent the Brand implies target group and result oriented scented marketing ideas and products. For all aspects of your (inter)national marketing campaigns and activations. Varying from scented print (scratch and sniff), the shop floor and supermarket shelfs to scented give-aways (premiums), perfume testers and ambient scent machines for the public transport.
Scent marketing at Scent the Brand also implies that we dig deeper into the DNA of your brand and its marketing campaigns from a sensorial point of view. Who is your demographic target audience? Which promises does your brand make? How are the other four senses being stimulated within the marketing campaigns? Which scent and perfume applications are a seamless fit to the above?
scent the brand – international scent marketing