Scratch and sniff cards provide additional attention value to printed matter in today’s competitive consumer market. Research by Sanoma indicated that scented scratch and sniff (or rub and sniff) cards and advertisements resulted in the increase of 36% of product purchase, whereas the repeat sales numbers after the first purchase increased by 18%.
Scent the Brand is highly specialised in the production of scent cards with multiple Rub & Sniff scent spots, in various language variants for high circulation international activations:
Our commonly used printing technique for scented print is sheet fed offset. Scent the Brand uses top notch Heidelberg printing presses with up to 10 ink ducts. This enables us to produce up to 10 different scratch and sniff fragrance spots on each side of the scent card.
Scent cards and all of our other scented printing matters are safe from as well a consumer perspective as from a production point of view. Pure perfume is being encapsulated on water bases until it forms microscopic droplets. The scent is only being released when pressure is being applied to the scent spot by scratching or rubbing. Scent cards can stay intact for multiple years.
SCENT THE BRAND
Imagine the following. A discount coupon with 5 brand specific scratch-and-sniff spots and a unique barcode which customers can scan at the register of the supermarket or drug store for discount.
Scent cards and stickers comply to all necessary safety requirements for consumers.
We integrate every imaginable scent and (by customer supplied) perfume into scented printing matter.
We produce scent cards from 250 pieces up to multiple millions.
Scent the Brand has extensive international experience to succesfully attach scented coupons to 1/1 or 2/1 advertisements in all global and national magazines. Sealing of scented coupons and scent sachets are also possible.