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Rub & sniff cards

Scent coupons, scent cards, rub & smell direct malings, scratch & sniff stickers, scented books and booklets and much more...

Scratch and sniff cards provide additional attention value to printed matter in today’s competitive consumer market. Research by Sanoma indicated that scented scratch and sniff (or rub and sniff) cards and advertisements resulted in the increase of 36% of product purchase, whereas the repeat sales numbers after the first purchase increased by 18%.

Scent the Brand is specialised in the following scented printing matter:

  • Scent cards and leaflets in all shapes and sizes
  • Scent coupons
  • Scented direct mailings
  • Scented packaging
  • Scents in newspapers (through heatset and coldset printing)
  • Scent in (glossy) magazines
  • Scents in books
  • Scent stickers (also on packagings)
  • Scented coasters (scratch-and-sniff)

The most commonly used printing technique for scented print is sheet fed offset. Scent the Brand uses top notch Heidelberg printing presses with up to 10 ink ducts. This enables us to print up to 10 different scratch and sniff (rub and sniff) scent surfaces per side.

Scent cards and all of our other scented printing matters are safe from as well a consumer perspective as from a production point of view. Pure perfume is being encapsulated on water bases until it forms microscopic droplets. The scent is only being released when pressure is being applied to the scent spot by scratching or rubbing. Scent cards can stay intact for multiple years.


Scented printing matter

Imagine the following. A discount coupon with 5 brand specific scratch-and-sniff spots and a unique barcode which customers can scan at the register of the supermarket or drug store for discount.

Scratch-and-sniff ad coupons

With 2 Rub & Smell Robijn Home (Coccolino) scent spots. Convertable at 850 supermarket stores for 50% product discount.

Scent stickers (also on packagings)


We produce Scratch & Sniff scented stickers in all shapes, forms and with every imaginable scent(s). 
Scent sticker are most suited as an on-packaging instore scent trial tool. 

Smell, buy & receive a gift

Scratch-and-sniff savings card with a coconut sunscreen scent. The layout on the back features a stamp card. Customers received a stamp for every €100 spent. At €500 a free plain ticket to a EU destination was handed out.

POS scented shelf strips

One-by-one tearable scent strips with 3 different scent spots, attached to supermarket and drug store shelves and product displays.


The possibilities - Scent cards

  • 99% of the readers smell a removable rub-and-sniff scent coupon / scent card. 
  • 36% of the readers thereafter purchases the product.
Safe for everyday use

Scent cards and stickers comply to all necessary safety requirements for consumers.

All scents possible

We integrate every imaginable scent and (by customer supplied) perfume into scented printing matter.

Every circulation possible

We produce scent cards from 250 pieces up to multiple millions.

Scent coupons on print ads

Scent the Brand has extensive international experience to succesfully attach scented coupons to 1/1 or 2/1 advertisements in all global and national magazines. Sealing of scented coupons and scent sachets are also possible. 

City Sniffers – Rub and Sniff Amsterdam city scent card

From the 1st of September 2022 all visitors & tourists of the city of Amsterdam can discover the history of the city in a new multisensory smell tour with the use of our Rub & Sniff scent card with 5 historical aromas. ‘City Sniffers: A smell tour of Amsterdam’s ecohistory’ guides you through a route of various stops with scents and stories within the city. Using a free phone application to navigate, participants walk around smelling and exploring stories connected to the present history of Amsterdam.

Scent the Brand printed the following 5 emblematic scents on the City Sniffer card: the stench of the canals, linden trees, pomander, civet cat (in connection to historic perfumes) and rosemary. Each aroma with historical relevance and its own story.

As a proud producer, we do recommend to pick up your free copy at the Amsterdam Museum’s information desk (address: Amstel 51 in Amsterdam) if you are in town.

This experience is hosted by the Amsterdam Museum and was created by Sofia Ehrich & team of Odeuropa in collaboration with Scent the Brand scent marketing, Bernardo Fleming of International Flavors & Fragrances, Liam Findlay and the Institute for Art and Olfaction.

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