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Scent results

Return on Investment (ROI) is an important focus point at Scent the Brand. We do understand that if you spend marketing budget on an activation campaign, it should allign with all other marketing communications. Within all activations channels. We also take into account that the allocated budget has to be earned back with the increase of customer experience, increased sales numbers, addition social media attention and/or acquiring new customers.

We are involved with your brand and customer on a strategic and creative level. Have a look at some specific scent marketing results below.

SCENT THE BRAND – SCENT MARKETING

Effects of scent experience

The nose of the consumer is the highway to his or her emotions. Get inspired and learn from specific scent projects and researches.

 

 

+31% sales uplift
Extractable scent tester on supermarket shelf.

+131% sales uplift
With a battery operated scent machine with integrated motion sensor. 

+36% product sales 
Removable scratch-and-sniff scent coupons on a 1/1 advert.

+9% safety perception
Female travellers experienced their journey as 9% safer with ambient scent in the bus. 

Measure to manage

We gladly initiate a scentific research trajectory in cooperation with our partners in order to measure the effects of the integration of scent experience. Below you will find further cases and outcomes:  

Decreased price perception

By smelling a chocolate scent costumers valued the pricing level as lower. 

Increased conversion of Nike sneakers

The willingness to spend EUR 10,- more on the same sneaker compared to a unscented store.

The Dutch police

With the dispersion of an orange fragrance the use of calming medicines for detainees decreased with -5% up to -10%.

Aid donations

The willingness to donate money to charity in a lime scented room increased with +16%.

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