Discover the possibilities of strategic FMCG scent communication

Rub & Sniff scent cards
POS Scent testers
Scent displays
Scented premiums

Rub & Sniff scent cards

Scratch & Sniff cards provide valuable attention value to printed matter in today’s competitive consumer market. Research by Sanoma indicated that scented scratch and sniff (or rub and sniff) cards and advertisements resulted in the increase of 36% of product purchase, whereas the repeat sales numbers after the first purchase increased by 18%.

Scent the Brand is highly specialised in the production of scent cards with multiple Rub & Sniff scent spots, in various language variants for high circulation international activations.

For the production of scent cards we use modern sheet fed Heidelberg offset presses. This enables us to produce up to 10 different scratch and sniff fragrance spots on each side of the scent card.

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POS Scent Testers

Consumers love smelling products before purchase. Point-of-Sale scent testers enable consumers to trial scent versions in attractive and convenient way together with the benefits of providing valuable attention value and memory value.

POS scent testers are mountable to the shopping shelves of all retail stores. We provide safe and vandal-proof custom mounts for the shelf systems of all large retail stores and supermarket chains.

Increase the attention and memory value of your product(s) directly where buying decisions are being made. Scent testers significantly increase the instore turnover rate of your brand.

Scent trial options

• With 1:1 fragrance profile of the actual product
• Squeeze & Smell scent testers
• No Touch scent tester
• Pull & Smell scent tester
• Pass by & Smell scent testers

• Suitable for the shelf systems of all retail chains
• Up to 6 months of instore use
• We also produce high-end perfume testers

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Scent displays

The impact of floor displays can be significantly increased by adding the scent experience of your product. Instore scent trial of for example a body wash line or a deodorant product range or the fresh scent of a new fabric softener increases sales with up to 75%.

We can integrate 1 or multiple fragrances in product displays, according to the activation specifications and the marketing strategy. All scent applications are integrated in a vandal proof manner.

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Scented premiums

Brand experience and brand awareness can significantly be uplifted with brand specific scented premiums and scent give-aways. Consumers value scented products which they can use at home, in the car or at the office. Furthermore, consumers are continously reminded to the product on as well a conscious as an unconscious level. This results in a top of mind positive brand awareness and a heightened purchase willingness on the shop floor, online and via socal media.


• Continuous scent releasing neckhangers (suitable for FMCG products like fabric softeners, deodorants and creme bottles)
• Wardrobe fresheners and perfume bags
• Scented cards (as well plastic as a natural variant)
• Perfume sachets
• Scented ceramics

We offer various environment friendly options and materials.

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